Spivey Realty Group

Why our listing approach sells TWICE as many homes

The answer is pretty straight forward,  SRG offers strategic pricing towards the mid to lower end range to leverage the market in your favor.

At the core of our strategy lies our commitment to conducting an in-depth analysis for every property we list. This isn’t your run-of-the-mill assessment; it’s a comprehensive dive into the nuances of the market, considering factors such as location, size, condition, and recent sales data. By painting a vivid picture of the property’s value within the current landscape, we arm ourselves—and our clients—with invaluable insights that set the stage for success.

We don’t believe in setting arbitrary price tags based on gut feelings or wishful thinking. Instead, we embrace the reality that the market dictates value, and our job is to position our listings strategically within that framework. This means identifying a high-low range of what we term as “market value” and using it as a compass to guide our pricing decisions.

Now, you might be wondering why we advocate for launching properties towards the lower end of the range rather than aiming for the stars. The answer is simple: it’s all about maximizing opportunities while minimizing risks. By pricing competitively, we attract a broader pool of potential buyers, igniting a sense of urgency and competition that can drive prices upwards. It’s not about undervaluing properties; it’s about setting the stage for multiple offers and letting the market determine the true worth.

This approach isn’t just about speed; it’s about ensuring a smooth and hassle-free experience for our clients. By pricing towards the lower end of the range, we reduce the likelihood of prolonged market exposure, price reductions, or contentious negotiations. Instead, we create an environment where buyers feel confident and motivated, leading to quicker sales and happier outcomes for all parties involved.

Of course, we understand that every client is unique, and their goals may vary. That’s why we offer a range of pricing strategies tailored to individual needs, whether it’s aiming for the middle of the range for a solid and safe approach or exploring other options to strike the perfect balance.

Learn what your current listing range is