Why Competitive Pricing Matters More Than Ever in Today’s Market
In this week’s market activity report for Grays Harbor County, we saw a noticeable spike in price reductions (+11 compared to last week)—a clear sign that sellers are adjusting their expectations in response to buyer behavior. At the same time, home sales increased (+8) and pending listings remained strong, showing that well-priced homes are still moving quickly.
So what does this mean for you if you’re thinking about selling your home?
The Price is Right—But Only If It’s Competitive
The reality is simple: the market determines your home’s value. Regardless of your original asking price, your home will ultimately find its true market value—but how fast that happens, and how smooth the experience is, depends on your pricing strategy.
Here’s what we recommend, especially in light of this week’s shifting trends:
List in the Low-to-Mid Range of Market Value
Our seller strategy guide explains this best:
“This approach ensures your property is competitive, generates interest, and sets the stage for a smooth, successful transaction.”
Pricing in the low-to-mid range does more than attract attention—it creates momentum. It can spark competitive interest, reduce time on the market, and increase the odds of multiple offers that drive your price upward organically.
Avoid the High-End Pricing Trap
Tempted to price high “just to see what happens”? This week’s surge in price reductions tells us that many sellers tried—and then had to adjust downward.
From the guide:
“Pricing toward the high end of the range is rarely recommended… it often results in fewer showings, reduced buyer activity, and a greater chance of stagnation on the market.”
Buyers today are savvy and sensitive to perceived value. If your home sits too long or seems overpriced, it may lead them to ask: “What’s wrong with this house?”
Our Strategy, Your Success
At the end of the day, your goal isn’t just to find a buyer—it’s to create the best possible experience with the least amount of stress.
We’ll guide you every step of the way, using real-time market data and proven pricing strategies to position your home to sell—efficiently, effectively, and for the best possible outcome.
Curious what your home’s competitive price point might be in today’s market?
Get your free market analysis!
